Case study: How Zipcar achieved a 40% lead conversion rate

03 February 2016 Sam HockleyCase studies

Zipcar is one of the leading players in the car sharing space, with over 11,000 cars globally. Although this industry is expanding rapidly, Zipcar faces stiff competition from its rivals.

In order to connect with small businesses before its competitors, Zipcar uses DueDil to identify newly incorporated local businesses that fit its ideal customer profile. As a result, it has achieved a lead conversion rate of 40%.

Head of Zipcar for Business UK Andrew Edgar said:

We have been working with DueDil for two years. No other tool on the market enables us to identify potential customers on a geolocation basis and vet them across a number of business KPIs while providing further insight for network analysis. This is truly unique.

Interested in the whole story? Read more about the DueDil and Zipcar case study.