Author: Colin Bradbury

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Why your business needs a Customer Journey Map

29 September 2015 Colin Bradbury

It’s said that to really understand somebody you have to walk a mile in their shoes. Analysing a customer’s journey, from prospect to buyer, lets you step into their shoes and experience your business »

The seven key elements of an effective B2B whitepaper

07 September 2015 Colin Bradbury

Here are the seven key elements you need to get the most out of your next whitepaper. A well defined target audience. The appropriate type of white paper. »

The five elements of a successful case study

02 September 2015 Colin Bradbury

The case study is a powerful marketing tool when used effectively. But what is it that differentiates it from other forms of marketing collateral and how can you use that to inject more ‘oomph’ into your »

How to evaluate company financial reports in 10 minutes

30 June 2015 Colin Bradbury

For B2B businesses seeking new customers, company financial statements are a great source of information. And while you could spend hours analysing a set of accounts, surprisingly useful insights can be »

An introduction to company accounts

22 June 2015 Colin Bradbury

Whether you’re an investor about to buy another business or a supplier wondering whether your big new client will be able to pay for the products they’ve ordered, getting under the skin of a company is »